Google Places, part of Google Maps, is one of the latest of Google’s business tools that you can use to make your business known to millions of new potential customers, and with relatively little effort. The concept behind Google Places is for each and every place on Google Maps to have a website. When you create a Place page with Google, you automatically list your business in Google’s Search engine results and have the chance to create a marker for it on Google Maps. Don’t let your business fall off the radar by failing to secure its spot in Google Places. Here are five reasons why a Google Places listing is a must for your business:
Everyone knows that the Internet is the #1 place people go to search for businesses. Actually, twenty percent of all Google searches are for local businesses. Gone is the day of the ten-pound yellow pages book. In the 21st century, technology is key when advertising for new customers and staying current in the minds of already established customers. The truth is, if you are not readily available online, you will lose customers to businesses that are.
You need to create your Google Places page to speak FOR your business and TO your target clients. Google Places allows you to make the decisions when it comes to creating copy for your page and uploading pictures and videos, This allows you to create a user experience that is completely customized to your business’s message.
Your Business Google Places page can be optimized for maximum search engine return. Taking a few simple steps toward optimizing your business’s page can offer huge improvements in engine results return. You can be in control of how well your Places page performs and have the option of altering your page as often as you like.
A Places page acts as a lot more than just a yellow pages listing. Use your business’s page to provide links to your website, post videos of your team hard at work, and request customer feedback. Places pages also allow you to interact with your customers, and allow them to write up reviews and post them on your page.
Another Primary Benefit is that Google Places is optimized for mobile searching. These days people use the Internet from their mobile phones more often than they do their laptops or home computers. Google Places puts your business in front of these customers in a viewer-friendly interface, making it easy for you to reach this very important sector of the consumer market.
If you want to keep your business relevant in today’s fast-paced, technology-driven market, then it is important that you list your business with Google Places. Google has made the process fast, easy and free. With a little effort, you can have your own Places page up and running. Ensure your page’s success by visiting About Google Places where we specialize in Google optimization. Or email me at cheryl@crackerjack-consulting.com. I’d love to hear your comments…what does Google Places do for your business?
Google Places
Related terms: Google Maps, Google+ Pages, Facebook Places, Google Plus Forums, Google Positive SMB, Google+ Profile Picture Size, Google Places API, Google Places Categories
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